Brewmaster Event Checklist

Brewmaster Event Planning Template

In this article, we look at the initial steps to planning out your upcoming Brewmaster live or virtual event. We’ve put together event ideas, some event design help, strategies for promoting your event and handy run sheets for your event. Need a checklist? Request a checklist template and our team will get a starter checklist created for you.

Brewmaster In-Person Event Ideas

1. Beer festivals
2. Brewery tours
3. Tasting events
4. Beer pairing dinners
5. Tap takeovers
6. Beer release parties
7. Charity events
8. Beer education classes
9. Homebrew competitions
10. Collaborative brew days
11. Industry conferences
12. Beer garden openings
13. Oktoberfest celebrations
14. Beer and food truck festivals
15. Beer and music festivals.

Brewmaster Remote Event Ideas

1. Virtual beer tasting events
2. Online brewing workshops
3. Beer pairing webinars
4. Virtual brewery tours
5. Online beer trivia nights
6. Virtual beer festivals
7. Online beer competitions
8. Beer recipe sharing webinars
9. Virtual meet-the-brewer sessions
10. Online beer education courses
11. Beer ingredient sourcing webinars
12. Virtual beer release parties
13. Online beer industry conferences
14. Beer marketing and branding webinars
15. Virtual beer networking events
16. Online beer industry panel discussions
17. Beer sensory analysis webinars
18. Virtual beer trade shows
19. Online beer equipment demonstrations
20. Beer style exploration webinars.

Event Design

1. Determine the theme and purpose of the event.
2. Create a detailed event plan, including the target audience, date, time, and location.
3. Design a visually appealing event logo and branding materials.
4. Develop a cohesive color scheme and typography for all event assets.
5. Design promotional materials such as posters, flyers, and social media graphics.
6. Create an event website or landing page with an intuitive user interface.
7. Design email templates for event invitations and updates.
8. Develop interactive event registration forms and ticketing systems.
9. Design name badges, lanyards, and other attendee identification materials.
10. Create visually engaging presentation slides and templates for speakers.
11. Design signage and banners for the event venue.
12. Develop digital assets for event sponsorships and partnerships.
13. Design merchandise and promotional items for event giveaways.
14. Create a comprehensive event program or agenda.
15. Design interactive maps and floor plans for the event venue.
16. Develop digital…(request a template for further details)

Event Promotion

As a Brewmaster, promoting an online or in-person event would require a comprehensive strategy to attract beer enthusiasts and potential attendees. Firstly, utilizing social media platforms such as Facebook, Instagram, and Twitter would be crucial. Creating engaging posts with enticing visuals and relevant hashtags can help generate buzz and reach a wider audience. Collaborating with local breweries or beer influencers to share the event details on their platforms can also help increase visibility.

Additionally, leveraging email marketing can be effective in reaching a targeted audience. Sending out newsletters or event invitations to existing customers or subscribers can create a sense of exclusivity and encourage attendance. Offering early bird discounts or limited-time promotions can further incentivize potential attendees to secure their spot. Lastly, partnering with local media outlets or beer publications to feature the event in articles or interviews can help generate publicity and attract a larger audience.

Brewmaster In-Person Event Run Sheet

1. Arrive at the event venue early to set up the brewing equipment and ensure everything is in working order.
2. Coordinate with the event staff to determine the location for the brewing demonstration and allocate enough space for attendees to gather.
3. Prepare the ingredients and equipment needed for the brewing demonstration, ensuring they are easily accessible during the event.
4. Welcome attendees as they arrive and provide them with a brief introduction to the brewing process and what they can expect from the demonstration.
5. Begin the brewing demonstration, explaining each step of the process and answering any questions from the audience.
6. Engage with the attendees by sharing interesting facts about different types of beer, brewing techniques, and the history of brewing.
7. Offer samples of different beers throughout the demonstration, allowing attendees to taste and appreciate the flavors and aromas.
8. Encourage attendees to participate in hands-on activities, such as grinding malt or adding hops to the brewing process.
9. Provide recommendations for food pairings with different…(request a template for further details)

Brewmaster Remote Event Run Sheet

1. Pre-event:
– Confirm event details, including date, time, and platform for the online event.
– Prepare promotional materials, such as social media posts and email invitations.
– Coordinate with speakers or presenters to ensure they have the necessary equipment and materials for the online event.
– Conduct a technical rehearsal to test the online platform and troubleshoot any issues.

2. Event day:
– Set up the online event platform, including creating a virtual meeting room or webinar.
– Test audio and video equipment to ensure clear communication and presentation quality.
– Welcome participants and provide instructions on how to navigate the online event platform.
– Introduce speakers or presenters and manage their presentation slides or materials.
– Monitor the chat or Q&A feature to address participant questions or concerns.
– Keep track of time and ensure the event stays on schedule.
– Engage with participants through interactive activities or polls to maintain their interest.
– Troubleshoot any technical issues that may arise during the event.
– Conclude the…(request a template for further details)

What Next?

You’ve got your ideas on planning your in-person or online Brewmaster event, what next? We’ve put together a Resource Area with tools to help you run your event and you can also Request A Checklist to help speed up your event planning process. We’re here to help.