Brewer Event Checklist

Brewer Event Planning Template

In this article, we look at the initial steps to planning out your upcoming Brewer live or virtual event. We’ve put together event ideas, some event design help, strategies for promoting your event and handy run sheets for your event. Need a checklist? Request a checklist template and our team will get a starter checklist created for you.

Brewer In-Person Event Ideas

1. Beer tasting events
2. Brewery tours
3. Beer festivals
4. Beer pairing dinners
5. Beer release parties
6. Homebrewing workshops
7. Beer education classes
8. Beer competitions
9. Beer industry conferences
10. Beer trade shows
11. Beer networking events
12. Beer-themed fundraisers
13. Beer-themed parties
14. Beer-themed weddings
15. Beer-themed corporate events
16. Beer-themed team building activities
17. Beer-themed bachelor/bachelorette parties
18. Beer-themed pub crawls
19. Beer-themed charity events
20. Beer-themed holiday events
21. Beer-themed anniversary celebrations
22. Beer-themed birthday parties
23. Beer-themed retirement parties
24. Beer-themed community events
25. Beer-themed art exhibitions
26. Beer-themed music festivals
27. Beer-themed sports events
28. Beer-themed outdoor adventures
29. Beer-themed wellness retreats
30. Beer-themed educational.

Brewer Remote Event Ideas

1. Virtual beer tasting events
2. Online brewing workshops
3. Beer trivia nights
4. Virtual brewery tours
5. Online beer pairing sessions
6. Beer recipe sharing webinars
7. Virtual beer festivals
8. Online beer competitions
9. Beer industry web conferences
10. Virtual beer release parties
11. Online beer education courses
12. Beer-themed online fundraisers
13. Virtual beer networking events
14. Online beer marketing seminars
15. Beer-themed online game nights
16. Virtual beer industry trade shows
17. Online beer industry panel discussions
18. Beer-themed online cooking classes
19. Virtual beer brand launches
20. Online beer industry roundtable discussions.

Event Design

1. Determine the event theme and objectives.
2. Create a design brief outlining the event’s visual requirements.
3. Develop a logo and branding elements that align with the event’s theme.
4. Design promotional materials such as posters, flyers, and social media graphics.
5. Create a visually appealing event website or landing page.
6. Design email templates for event invitations and updates.
7. Develop a registration form or ticketing system with a visually appealing interface.
8. Design event signage, including banners, posters, and directional signs.
9. Create digital assets for presentations, including slide templates and graphics.
10. Design name badges, lanyards, and other event identification materials.
11. Develop interactive elements such as photo booths or virtual backgrounds.
12. Create event merchandise designs, such as t-shirts or tote bags.
13. Design stage backdrops, lighting setups, and audiovisual elements.
14. Develop a seating plan or floor layout for in-person events.
15. Design event programs…(request a template for further details)

Event Promotion

As a brewer, promoting an online or in-person event would require a strategic approach to reach the target audience effectively. Firstly, utilizing social media platforms such as Facebook, Instagram, and Twitter would be crucial in creating buzz and generating interest. Engaging content like behind-the-scenes footage of the brewing process, sneak peeks of event offerings, and interactive polls can help build anticipation and encourage attendees to share the event with their networks.

Additionally, collaborating with local influencers or bloggers who have a strong following in the craft beer community can help expand the event’s reach. Offering them exclusive access or special perks can incentivize them to promote the event to their audience, increasing visibility and credibility. Leveraging email marketing campaigns to reach out to existing customers and subscribers can also be effective, providing them with early bird discounts or exclusive offers to encourage attendance. Overall, a comprehensive promotion strategy combining social media, influencer partnerships, and targeted email marketing would be essential for a successful online or in-person event as a brewer.

Brewer In-Person Event Run Sheet

Event Day Run Sheet for Brewer:

1. Arrive at the event venue early to set up brewing equipment and ensure everything is in working order.
2. Coordinate with event staff to determine the location for the brewing station and any additional requirements.
3. Prepare ingredients and supplies needed for brewing, including grains, hops, yeast, and water.
4. Start the brewing process by mashing the grains and boiling the wort, carefully following the recipe and timing.
5. Monitor the fermentation process, ensuring the temperature and conditions are optimal for the yeast to convert sugars into alcohol.
6. Set up a tasting station for attendees to sample different brews and provide information about each beer.
7. Collaborate with event organizers to schedule beer tastings and presentations throughout the day.
8. Maintain cleanliness and hygiene standards while brewing and serving beer, including regular equipment sanitization.
9. Engage with event attendees, answering questions about the brewing process and sharing knowledge about different beer styles.
10. Ensure a steady…(request a template for further details)

Brewer Remote Event Run Sheet

Event Day Run Sheet for Online Event:

1. Start by checking all technical equipment, including internet connection, cameras, microphones, and lighting.
2. Ensure that the event platform is set up and tested, allowing for smooth registration, live streaming, and interactive features.
3. Coordinate with speakers and presenters to confirm their availability and provide them with necessary instructions for joining the event.
4. Prepare and share the event agenda with all participants, including start and end times for each session.
5. Monitor the event chat or Q&A feature to address any technical issues or questions from participants.
6. Introduce each speaker or presenter, providing a brief background and topic overview before they begin their session.
7. Keep track of time and ensure that each session starts and ends on schedule, allowing for breaks and transitions between speakers.
8. Engage with participants by encouraging them to ask questions or provide feedback during the event.
9. Monitor the live stream quality and troubleshoot any technical issues that may arise…(request a template for further details)

What Next?

You’ve got your ideas on planning your in-person or online Brewer event, what next? We’ve put together a Resource Area with tools to help you run your event and you can also Request A Checklist to help speed up your event planning process. We’re here to help.