Trading Standards Event Checklist

Trading Standards Event Planning Template

In this article, we look at the initial steps to planning out your upcoming Trading Standards live or virtual event. We’ve put together event ideas, some event design help, strategies for promoting your event and handy run sheets for your event. Need a checklist? Request a checklist template and our team will get a starter checklist created for you.

Trading Standards In-Person Event Ideas

1. Seminars and workshops to educate businesses and consumers about their rights and responsibilities.
2. Product safety training sessions for manufacturers and retailers.
3. Consumer awareness campaigns to promote fair trading practices.
4. Trade shows and exhibitions to showcase products and services.
5. Networking events to connect businesses and foster collaboration.
6. Public consultations to gather feedback on proposed regulations or policies.
7. Compliance training sessions for businesses to ensure adherence to trading standards.
8. Awards ceremonies to recognize businesses that excel in fair trading practices.
9. Industry conferences to discuss emerging trends and challenges.
10. Stakeholder meetings to engage with industry representatives and gather insights.
11. Public hearings to address complaints and resolve disputes.
12. Training sessions for trading standards officers to enhance their skills and knowledge.
13. Community outreach events to raise awareness about consumer rights.
14. Roundtable discussions with government officials to shape trading standards policies.
15. Product testing events to assess compliance with safety regulations.
16. Trade missions to explore international business.

Trading Standards Remote Event Ideas

1. Webinars on consumer rights and protection.
2. Virtual workshops on fair trading practices.
3. Online training sessions for businesses on compliance with trading standards.
4. E-conferences on emerging trends in consumer protection.
5. Virtual seminars on product safety regulations.
6. Online forums for discussing trading standards issues.
7. Web-based Q&A sessions with trading standards experts.
8. Virtual trade shows showcasing compliant products and services.
9. E-learning courses on trading standards legislation.
10. Online competitions promoting consumer awareness.
11. Webcasts on counterfeit goods and intellectual property rights.
12. Virtual networking events for trading standards professionals.
13. Online campaigns to educate the public about their rights.
14. Web-based consultations on proposed trading standards policies.
15. Virtual roundtable discussions on ethical business practices.
16. Online surveys to gather feedback on trading standards initiatives.
17. E-conventions on responsible advertising and marketing.
18. Webinars on online scams and fraud prevention.
19. Virtual trade missions to.

Event Design

1. Determine the event’s objectives and target audience.
2. Conduct market research to understand industry trends and competitors.
3. Develop a creative concept and theme for the event.
4. Create a logo and branding materials that align with the concept.
5. Design promotional materials such as flyers, posters, and banners.
6. Develop a visually appealing website or landing page for online events.
7. Design social media graphics and content to promote the event.
8. Create email templates and newsletters for event updates and invitations.
9. Design registration forms and tickets for attendees.
10. Develop interactive and engaging presentation materials.
11. Design signage and wayfinding materials for in-person events.
12. Create digital assets for virtual event platforms.
13. Design merchandise or promotional items for giveaways or sale.
14. Develop a comprehensive event program or agenda.
15. Design name badges or identification materials for attendees.
16. Create visually appealing slides for speakers or presenters.
17. Design stage backdrops or set designs for…(request a template for further details)

Event Promotion

To promote an online or in-person event, someone in the Trading Standards job would need to implement a comprehensive promotion strategy. Firstly, they could utilize social media platforms such as Facebook, Twitter, and LinkedIn to create event pages and share regular updates about the event. They could also collaborate with relevant industry influencers or organizations to amplify the event’s reach and credibility. Additionally, they could leverage email marketing by sending out personalized invitations and reminders to their target audience, highlighting the key benefits and unique selling points of the event. Lastly, they could consider running paid advertisements on platforms like Google Ads or Facebook Ads to target specific demographics and increase event visibility.

In order to ensure a successful event, the Trading Standards professional could also focus on in-person promotion strategies. They could distribute flyers or brochures at local businesses, community centers, and other relevant locations to generate awareness. They could also reach out to local media outlets, such as newspapers, radio stations, and television channels, to secure coverage or interviews about the event.

Trading Standards In-Person Event Run Sheet

Event Day Run Sheet for Trading Standards:

1. Arrive at the venue early to set up registration area and display materials.
2. Ensure all necessary equipment, such as laptops and projectors, are in working order.
3. Welcome attendees and provide them with name tags and event programs.
4. Introduce speakers and facilitate smooth transitions between presentations.
5. Monitor the event schedule to ensure sessions start and end on time.
6. Coordinate breaks and refreshments for attendees.
7. Address any technical issues that may arise during presentations.
8. Engage with attendees and answer any questions they may have.
9. Collect feedback forms from participants at the end of the event.
10. Thank speakers and attendees for their participation and support.
11. Pack up equipment and materials, ensuring nothing is left behind.
12. Conduct a post-event evaluation to identify areas for improvement.
13. Follow up with attendees and provide any additional information or resources.
14. Submit a final report to management summarizing the event…(request a template for further details)

Trading Standards Remote Event Run Sheet

Event Day Run Sheet for Online Event (Trading Standards):

1. Pre-event:
– Ensure all necessary equipment and software are set up and tested.
– Conduct a final run-through of the event platform and features.
– Confirm the availability and functionality of all guest speakers and presenters.
– Share event details and login instructions with registered participants.

2. Event Start:
– Begin the event with a warm welcome and introduction.
– Provide a brief overview of the agenda and event objectives.
– Introduce the first speaker and ensure their audio and video are working properly.
– Monitor the chat or Q&A feature for any technical issues or participant queries.

3. Speaker Transitions:
– Clearly announce the transition between speakers or sessions.
– Share any relevant updates or reminders with participants.
– Ensure smooth handover of presentation materials or slides.
– Monitor time to ensure sessions stay on schedule.

4. Participant Engagement:
– Encourage participants to actively engage through polls, surveys, or interactive features.
– Monitor and moderate the…(request a template for further details)

What Next?

You’ve got your ideas on planning your in-person or online Trading Standards event, what next? We’ve put together a Resource Area with tools to help you run your event and you can also Request A Checklist to help speed up your event planning process. We’re here to help.