Manufacturer Event Checklist

Manufacturer Event Planning Template

In this article, we look at the initial steps to planning out your upcoming Manufacturer live or virtual event. We’ve put together event ideas, some event design help, strategies for promoting your event and handy run sheets for your event. Need a checklist? Request a checklist template and our team will get a starter checklist created for you.

Manufacturer In-Person Event Ideas

1. Product launch events to showcase new products and generate buzz.
2. Trade shows to exhibit products and connect with potential clients and partners.
3. Sales conferences to train and motivate sales teams.
4. Customer appreciation events to strengthen relationships and show gratitude.
5. Industry conferences to network with peers and stay updated on industry trends.
6. Training workshops to educate employees or customers on product usage.
7. Team-building activities to foster collaboration and boost morale.
8. Charity events to support community initiatives and enhance corporate social responsibility.
9. Press conferences to announce important company news or initiatives.
10. Annual general meetings to update stakeholders on company performance and future plans.
11. Awards ceremonies to recognize outstanding employees or partners.
12. Sponsorship events to promote brand visibility and engage with target audience.
13. Product demonstrations to showcase features and benefits to potential buyers.
14. Recruitment events to attract top talent and conduct interviews.
15. Focus groups to gather feedback and insights from target customers.
16. Networking events.

Manufacturer Remote Event Ideas

1. Virtual product launches and demonstrations.
2. Online trade shows and exhibitions.
3. Webinars and online training sessions.
4. Virtual conferences and symposiums.
5. Live streaming of factory tours and production processes.
6. Online customer feedback and focus groups.
7. Virtual sales meetings and presentations.
8. Online networking events and business matchmaking.
9. Web-based product testing and user trials.
10. Virtual press conferences and media briefings.
11. Online product promotions and discounts.
12. Virtual customer appreciation events and loyalty programs.
13. Web-based recruitment and job fairs.
14. Online supplier and vendor meetings.
15. Virtual industry roundtables and panel discussions.
16. Webinars on industry trends and market insights.
17. Online customer support and troubleshooting sessions.
18. Virtual investor relations meetings and updates.
19. Web-based sustainability and CSR initiatives.
20. Online distributor and reseller training programs.

Event Design

1. Determine the event’s objectives and target audience.
2. Create a design brief outlining the event’s theme, branding, and key messages.
3. Develop a logo and visual identity that aligns with the event’s objectives.
4. Design promotional materials such as posters, flyers, and banners.
5. Create digital assets like social media graphics and email templates.
6. Design a visually appealing event website or landing page.
7. Develop interactive elements like registration forms or ticketing systems.
8. Design event signage, including directional signs and sponsor recognition.
9. Create presentation templates for speakers or panelists.
10. Design name badges, lanyards, or other identification materials.
11. Develop event merchandise like t-shirts, tote bags, or promotional items.
12. Design stage backdrops, podiums, or other visual elements for in-person events.
13. Create digital assets for virtual events, such as virtual backgrounds or overlays.
14. Design event programs, schedules, or agendas.
15…(request a template for further details)

Event Promotion

A manufacturer organizing an online or in-person event would need to implement a comprehensive promotion strategy to ensure maximum attendance and engagement. Firstly, they could leverage social media platforms to create buzz and generate interest. This could involve creating engaging content such as teaser videos, behind-the-scenes footage, and sneak peeks of the event. Additionally, they could collaborate with influencers or industry experts to promote the event to their followers, increasing reach and credibility. Utilizing email marketing campaigns would also be effective in reaching out to their existing customer base and potential attendees, providing them with event details, exclusive offers, and incentives to attend.

Furthermore, the manufacturer could consider partnering with relevant industry publications or websites to feature the event in their newsletters or articles. This would help to reach a wider audience and establish the event’s credibility. Additionally, they could utilize targeted online advertising, such as Google AdWords or social media ads, to reach specific demographics or interest groups. In-person events could benefit from traditional advertising methods like billboards, flyers.

Manufacturer In-Person Event Run Sheet

Event Day Run Sheet:

1. Arrive at the event venue early to ensure everything is set up and ready for the event.
2. Coordinate with the venue staff to ensure all necessary equipment and materials are in place.
3. Conduct a final walkthrough of the event space to ensure it is clean and organized.
4. Set up registration and check-in areas for attendees.
5. Test all audiovisual equipment to ensure it is functioning properly.
6. Coordinate with vendors and suppliers to ensure they are set up and ready to serve attendees.
7. Brief event staff on their roles and responsibilities for the day.
8. Monitor the event schedule and ensure all sessions and activities start and end on time.
9. Address any issues or concerns that arise during the event, ensuring a smooth experience for attendees.
10. Oversee the event flow and make necessary adjustments to ensure a successful event.
11. Coordinate with the catering team to ensure food and beverages are served on time.
12. Manage any last-minute changes…(request a template for further details)

Manufacturer Remote Event Run Sheet

Event Day Run Sheet:

1. Set up the online event platform and ensure all necessary features are functional.
2. Test the audio and video equipment to ensure clear communication and visibility.
3. Coordinate with speakers and provide them with the necessary login information and guidelines.
4. Conduct a final run-through of the event schedule to ensure smooth transitions between sessions.
5. Monitor the event chat and respond to any participant inquiries or technical issues promptly.
6. Introduce each speaker and provide a brief overview of their topic before their presentation.
7. Keep track of time and ensure each session starts and ends on schedule.
8. Engage with participants by asking questions, encouraging discussions, and moderating Q&A sessions.
9. Share relevant documents or resources in real-time during the event, if applicable.
10. Record the event for future reference or for participants who may have missed it.
11. Thank the speakers and participants for their attendance and participation.
12. Collect feedback from participants to evaluate the success of the…(request a template for further details)

What Next?

You’ve got your ideas on planning your in-person or online Manufacturer event, what next? We’ve put together a Resource Area with tools to help you run your event and you can also Request A Checklist to help speed up your event planning process. We’re here to help.