Find ideas for your in-person or online Account Manager event and then start designing, planning and promoting your event.
Need help planning your Account Manager event? Request a checklist and our team will get it created for you.
Contents
In this article, we look at the initial steps to planning out your upcoming Account Manager live or virtual event. We’ve put together event ideas, some event design help, strategies for promoting your event and handy run sheets for your event. Need a checklist? Request a checklist template and our team will get a starter checklist created for you.
1. Client meetings and presentations to discuss account progress and strategies.
2. Networking events to build relationships with potential clients and industry professionals.
3. Product launches and promotional events to showcase new offerings to target audience.
4. Trade shows and exhibitions to represent the company and generate leads.
5. Training sessions and workshops for clients to educate them on product usage and benefits.
6. Team-building activities and retreats to foster collaboration and boost morale.
7. Sales conferences and conventions to update the sales team on new strategies and goals.
8. Customer appreciation events to show gratitude and strengthen customer loyalty.
9. Sponsorship events to support community initiatives and increase brand visibility.
10. Industry conferences and seminars to stay updated on market trends and innovations.
1. Virtual client meetings
2. Webinars for product demos
3. Online training sessions for clients
4. Virtual networking events
5. Social media campaigns
6. Online product launches
7. Digital advertising campaigns
8. Email marketing campaigns
9. Online customer surveys
10. Virtual trade shows and conferences.
1. Understand the client’s event objectives and target audience.
2. Collaborate with the client to determine the event theme and branding guidelines.
3. Conduct research to gather inspiration and ideas for the event design.
4. Create a mood board to visually represent the desired look and feel of the event.
5. Develop a comprehensive event design plan, including layout, signage, and promotional materials.
6. Design event invitations, save-the-dates, and RSVP cards.
7. Create a visually appealing event website or landing page.
8. Design event banners, posters, and signage for both online and in-person promotion.
9. Develop a cohesive visual identity for the event, including logos and color schemes.
10. Design event badges, lanyards, and other attendee materials.
11. Create engaging social media graphics and content to promote the event.
12. Design event programs, schedules, and handouts for attendees.
13. Develop interactive presentations and slides for speakers and workshops.
14. Create visually appealing…(request a template for further details)
As an Account Manager, promoting an online or in-person event would require a comprehensive strategy that includes various marketing channels. Firstly, creating a landing page or event page on the company’s website and social media platforms would be essential. This page should include all the necessary information about the event, such as the date, time, location, and registration details. Secondly, email marketing campaigns should be sent out to the company’s existing clients and potential customers to inform them about the event. Thirdly, paid advertising on social media platforms and Google AdWords can be used to reach a wider audience. Lastly, collaborating with industry influencers and partners can help to increase the event’s visibility and credibility.
In addition to the above strategies, the Account Manager should also consider offering early bird discounts or referral incentives to encourage attendees to register early and bring their friends. Furthermore, creating engaging content such as videos, blog posts, and social media posts can help to generate buzz and excitement around the event. Lastly, following up with attendees.
1. Arrive at the event venue early to ensure everything is set up according to the client’s specifications.
2. Meet with the event staff to go over the run sheet and assign tasks to each team member.
3. Conduct a final walk-through of the event space to ensure all signage, branding, and equipment are in place.
4. Coordinate with vendors to ensure they have arrived and are setting up their respective areas.
5. Welcome and brief the event speakers and performers on the schedule and any last-minute changes.
6. Monitor the registration area to ensure a smooth check-in process for attendees.
7. Oversee the event timeline, making sure each session starts and ends on time.
8. Address any issues or concerns that arise during the event, such as technical difficulties or attendee complaints.
9. Coordinate with the catering team to ensure food and beverages are served according to the schedule.
10. Conduct regular check-ins with the client to ensure their satisfaction and address any additional requests.
11. Manage…(request a template for further details)
1. Begin the day by reviewing the event agenda and ensuring all necessary materials and resources are prepared.
2. Coordinate with the technical team to ensure the online platform is set up and functioning properly.
3. Communicate with speakers and presenters to confirm their availability and technical requirements.
4. Conduct a final run-through of the event platform to familiarize yourself with its features and troubleshoot any potential issues.
5. Monitor the event registration and attendee list to ensure all participants have received the necessary information and access links.
6. Welcome attendees as they join the event and provide any necessary instructions or assistance.
7. Introduce speakers and manage the event flow, ensuring each session starts and ends on time.
8. Monitor the chat or Q&A feature to address any participant questions or technical difficulties.
9. Keep track of attendance and engagement metrics to evaluate the event’s success.
10. Follow up with attendees and speakers after the event to gather feedback and address any outstanding issues…(request a template for further details)
You’ve got your ideas on planning your in-person or online Account Manager event, what next? We’ve put together a Resource Area with tools to help you run your event and you can also Request A Checklist to help speed up your event planning process. We’re here to help.