Find ideas for your in-person or online Account Executive event and then start designing, planning and promoting your event.
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Contents
In this article, we look at the initial steps to planning out your upcoming Account Executive live or virtual event. We’ve put together event ideas, some event design help, strategies for promoting your event and handy run sheets for your event. Need a checklist? Request a checklist template and our team will get a starter checklist created for you.
An account executive would need to plan client meetings, sales presentations, product launches, trade shows, conferences, networking events, team-building activities, training sessions, board meetings, corporate retreats, award ceremonies, charity events, customer appreciation events, press conferences, media interviews, focus groups, market research sessions, investor meetings, industry seminars, workshops, roundtable discussions, user conferences, roadshows, sponsorship events, brand activations, experiential marketing campaigns, pop-up shops, store openings, fashion shows, art exhibitions, music concerts, sports events, fundraising galas, corporate parties, holiday celebrations, team outings, and employee recognition events.
An Account Executive would need to plan online events such as webinars, virtual conferences, product launches, online workshops, networking events, panel discussions, live Q&A sessions, virtual trade shows, online training sessions, industry roundtables, virtual team-building activities, online focus groups, digital marketing campaigns, social media contests, online fundraising events, virtual award ceremonies, online sales presentations, virtual job fairs, live streaming events, online customer appreciation events, virtual hackathons, online press conferences, virtual town hall meetings, online educational seminars, virtual book launches, online art exhibitions, virtual fashion shows, online cooking classes, virtual fitness challenges, online gaming tournaments, virtual music concerts, online comedy shows, virtual film festivals, online charity auctions, virtual wellness retreats, online language courses, virtual meditation sessions, online talent shows, virtual pet shows, online coding bootcamps, virtual wine tastings, online parenting workshops, virtual home improvement classes, online dating events, virtual speed networking sessions, online masterclasses.
1. Understand the client’s event objectives and target audience.
2. Research and gather relevant information about the event theme, content, and branding guidelines.
3. Collaborate with the client to develop a comprehensive event design brief.
4. Create a mood board to visually represent the desired look and feel of the event.
5. Develop a logo and branding elements that align with the event’s theme and target audience.
6. Design promotional materials such as flyers, posters, and social media graphics to generate interest and attract attendees.
7. Create a visually appealing event website or landing page that provides all necessary information and registration options.
8. Design email templates for event invitations, reminders, and follow-ups.
9. Develop engaging presentation templates for speakers and presenters.
10. Design signage and banners for the event venue, including directional signs, sponsor recognition, and stage backdrops.
11. Create name badges, lanyards, and other identification materials for attendees, staff, and speakers.
12. Design interactive…(request a template for further details)
As an Account Executive, the promotion strategy for running an online or in-person event would involve several key steps. Firstly, it would be important to identify the target audience for the event and understand their preferences and interests. This would help in tailoring the promotional messages and selecting the appropriate channels to reach them effectively. Secondly, creating compelling content and visuals that highlight the unique aspects and benefits of the event would be crucial. This could include teaser videos, engaging social media posts, and informative blog articles. Additionally, leveraging email marketing campaigns and collaborating with influencers or industry experts could help in expanding the event’s reach and generating buzz. Lastly, tracking and analyzing the performance of the promotional efforts through metrics such as website traffic, social media engagement, and ticket sales would provide valuable insights for making any necessary adjustments and optimizing future promotion strategies.
In conclusion, as an Account Executive, successfully promoting an online or in-person event would require a strategic approach that involves understanding the target audience, creating compelling content, utilizing various marketing channels.
Event Day Run Sheet:
1. Arrive at the venue early to ensure everything is set up and ready for the event.
2. Meet with the event staff and vendors to go over any last-minute details and ensure everyone is on the same page.
3. Conduct a final walk-through of the event space to ensure everything is in place and set up correctly.
4. Coordinate with the AV team to ensure all audiovisual equipment is functioning properly.
5. Check in with the catering team to ensure food and beverages are being prepared and served according to the event schedule.
6. Monitor the registration area to ensure attendees are checked in efficiently and receive their event materials.
7. Coordinate with speakers and presenters to ensure they are ready and have everything they need for their presentations.
8. Oversee the event schedule, making sure each session starts and ends on time.
9. Address any issues or concerns that arise during the event, working with the appropriate staff or vendors to find a solution.
10. Ensure…(request a template for further details)
1. Set up a pre-event meeting with the client to discuss event objectives, target audience, and desired outcomes.
2. Create a detailed event plan, including timeline, agenda, and technical requirements.
3. Coordinate with the client to gather all necessary event materials, such as presentations, videos, and graphics.
4. Test the online event platform to ensure smooth functionality and troubleshoot any technical issues.
5. Conduct a rehearsal with all presenters to familiarize them with the platform and ensure they are comfortable with their roles.
6. Send out event invitations and reminders to registered attendees, including login instructions and any pre-event materials.
7. Monitor attendee registrations and respond to any inquiries or technical difficulties.
8. On the event day, arrive early to set up the virtual event space, including branding, background, and audio/video settings.
9. Welcome attendees and introduce the event agenda and speakers.
10. Manage the event flow, ensuring smooth transitions between sessions and addressing any technical glitches promptly.
11…(request a template for further details)
You’ve got your ideas on planning your in-person or online Account Executive event, what next? We’ve put together a Resource Area with tools to help you run your event and you can also Request A Checklist to help speed up your event planning process. We’re here to help.